OORJA
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Oorja utilizes “Trigger Based Messaging” which enhances the experience of a customer by using the power of mobility & the network to the maximum effect. Customers are interacting with the network continuously, providing indicators to their requirements which can be answered to if they so desire. The analytics engine sifts through millions of such events to formulate a pattern which is defines affinity to a particular set of services and the moment best suited to present the options.